In 1996, Choice of Nature was founded in England; thus bringing the best natural ingredients from all corners of the globe into your home. It has been our mission, from the very beginning, to support the local communities from the various countries we source our ingredients from. This is done by trading fairly with our artisan partners, creating trade agreements with small communities, thus making a commitment to protect the planet, its resources, and those who populate it, both human and animal alike.

Our all-natural ingredients do not contain any synthetic chemicals, preservatives or artificial fragrances, and are never tested on animals. We believe beauty is even more beautiful when no one has to suffer to produce it.